Sep 9, 2012 9:00am PDT
live there, right? so there's no search engine optimization. there's nothing you can find on google in terms of what people say in your neighborhood. you have to prove that you live within those boundaries and then you get access. >> but still, you're not completely safe. your address is out there. some of the people that are lingering and looming on some of these trails probably live in that neighborhood and do have access to nextdoor. they may have criminal records. they may be a sex offender. is it possible for you to make sure that those people do not, you know, get into this community? because they can easily stock people. >> there are two things. first of all, the only thing you're required to reveal about yourself is your name and your street name. you don't have to reveal your exact street address. the sex thing is, when it comes to addresses of sex offenders, we've integrated 350 state databases of those address and if you try to join from one of those addresses, we don't allow you to do that. so we've done a lot of work to make this as safe and intimate a place as we can.
Oct 27, 2012 2:30am PDT
analytics to focus limited resources on what actually works. >> if i am going to do search engine optimization to drive traffic to my site, what's going to be the one matrick that's going to prove that this is working to me? then you want to go into analytics and figure out how you can measure that. never do a thing online unless you are measuring it. if you are going to spend one penny and you are not measuring it, you are in the right place, las vegas. you might as well gamble. >> being intentional about everything you do online is also something mark senacola, president and ceo of banner view.com stresses. >> it is not just about digital or offline strategy. you have to have an integrated strategy to get the most benefit. viral marketing is one of those ways you can do that. at the same time, it is not just about posting that crazy cat video. it is more about bringing it into the real world and how you can meld those two together to get the most success for your campaign. >> with a lot on the agenda, more was covered than admittedly, most of us can wrap our heads around. overal